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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

4.7 stars on Amazon

In “Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential,” author Greg Crabtree distills his years of financial expertise into a straightforward guide designed specifically for business owners and entrepreneurs. Drawing on real-world experience, this book shatters the complexity of financial management and equips you with practical tools to boost profitability and drive sustainable growth.

Inside, you’ll discover the four key business metrics that matter most and learn how to:

  • Understand and interpret your financial statements with clarity and confidence.
  • Identify and eliminate the barriers to your business's profitability.
  • Optimize your business operations using proven financial strategies.
  • Make smarter, data-driven decisions to propel your business forward.

Crabtree’s no-nonsense approach cuts through the jargon, offering clear, actionable advice that demystifies the world of business finance. Whether you’re a seasoned entrepreneur or just starting out, this book provides the insightful guidance you need to transform your business’s financial health and unlock its true potential.

Stop getting lost in a sea of numbers and start steering your business toward greater profits with the simple, yet powerful insights of “Simple Numbers, Straight Talk, Big Profits!”.

What You'll Learn...

  • Proper Owner's Compensations
  • Healthy Profit Targets
  • Labor-efficiency Ratio & Labor Productivity
  • Cash Flow
  • Core Capital Targets
  • Tax Management
  • Measuring Key Metrics & Forecasting
  • Economic Value of Your Business

Reviews

“I read the first forty pages of Simple Numbers and thought, I sure wish I had this book some thirty years ago when I was beginning my entrepreneurial journey… It surely would have saved me time and money. My feelings were only further fueled as I made my way through the balance of the book. Entrepreneurs, don’t overlook this one!”
Jack Daly
CEO, Professional Sales Coach, Inc.
“Too many authors make complex issues even more complex. This book takes the complex and makes it easy to understand. The authors not only make the concepts easy to understand but also drive home the importance and the implications of the topic. I would recommend this book for any active or aspiring entrepreneur and my entire accounting team.”
Erick in Seattle
(via amazon.com)
“I wish every business book was this valuable, succinct, interesting, and progressive. The author does an excellent job of explaining why conventional financial assumptions can be detrimental to entrepreneurs. His reverse-engineering approach to profitability is essential knowledge for business owners looking to measure the overall health and predict the longevity of their organization. The book also provides helpful strategies presented in a concise format to ensure the reader can get back to focusing on what’s really important: their business.”
Dione Spiteri
(via amazon.com)
“Greg Crabtree is known as the leading expert for emerging and global entrepreneurs seeking to drive peak financial performance. His concepts, tools, and philosophies have a positive impact on the global economy, one entrepreneur at a time. Read this book, implement its practices, and become the top-performing company in your industry.”
David J. Galbenski
Esq., Founder & Chairman, Lumen Legal; author of Unbound: How Entrepreneurship is Dramatically Transforming Legal Services Today
“I saw Greg speak at an event earlier this year and it really inspired me to think differently about how I manage the cash flow of my business. He had several concepts that made me sit back and think. I began working on the ideas from his speech and it really made a difference in my life. It was nice to see that his book took those same ideas and added stories to further my understanding. The key takeaways were simple to understand and not difficult to implement as long as I committed to making them happen. The book is a positive nudge toward managing the cash flow of business correctly.”
Russell Holcombe
(via amazon.com)
“I’ve bought many books to improve my business. They all had useful information, but sometimes I didn’t always know what they were talking about. Greg’s book taught me what to measure, when to measure it and what to do with the measurement. That is the sort of thing that I can use. That is the sort of thing my people can use. That is the sort of simple data that drives behavior and profit.”
Robert Wagnon
(via amazon.com)
“Sometimes it takes plenty of pain to realize how helpful seemingly simple advice can be. Maybe you’ll be ready for this message, maybe not – I was. Greg Crabtree provides what seems like very simple, down to earth advice in this book about using our financial numbers to really become successful. With my degree in accounting, I’m amazed at how little is taught (or known) about producing meaningful and valuable information from/with accounting information. This book is all about making our businesses the real assets they can be, rather than what can often feel like a ball & chain. It’s a fresh perspective on the really important issues, which sound so obvious when clearly spelled out like he does in this book. I liken Greg Crabtree as the Warren Buffett of accounting – because it’s hard to believe such straightforward thinking can produce such amazing results. But wow, when looked at through this new lens, I found we had a lot to improve. And improve we did, as are lots of my friends using this same perspective. I know many people around the country who either 1) turned their businesses around &/or 2) rocketed their businesses into overdrive with Greg’s help. Now he’s literally giving it away in this book. This is a must read for entrepreneurs, whether starting up or already mid-stream. Game on – thanks Greg!”
Jeffrey Stukuls
(via amazon.com)
“This book really opened my eyes to how important a few key metrics are for my business. It allowed me to really see what was important and I have been able to apply the knowledge to my business. The results have been increased money to the bottom line, which goes into my pocket! I was amazed to see how similar my business was to others when you look just at the numbers.”
Dave B
(via amazon.com)

Simple Numbers, Straight Talk, Big Profits! FAQs

"Simple Numbers, Straight Talk, Big Profits!" is ideal for small to mid-sized business owners, entrepreneurs, and managers who want to gain a better understanding of their financials and drive their businesses toward greater profitability and growth. Even those without a financial background will benefit from its accessible and practical insights.

No, you don't need any prior financial expertise to benefit from this book. Greg Crabtree breaks down complex financial concepts into simple, easy-to-understand language, using real-world examples. His goal is to make business finance accessible to everyone.

Unlike many other business finance books that focus on theoretical concepts, "Simple Numbers, Straight Talk, Big Profits!" provides actionable, straightforward advice. Greg Crabtree's approach is practical, using real-life case studies and focusing on the key metrics that genuinely impact your business's profitability and growth.

Yes, the principles and strategies in this book are designed to be universally applicable across various industries. Greg Crabtree uses diverse examples that demonstrate how these concepts can be tailored to different business types, ensuring that you can adapt the advice to fit your specific industry.

Key takeaways from "Simple Numbers, Straight Talk, Big Profits!" include learning how to measure true profitability by separating essential from non-essential expenses, mastering cash flow management, simplifying and interpreting your financial statements, identifying productivity metrics that matter, setting a market-based salary for yourself as a business owner, and formulating data-driven strategic growth plans.

Each chapter provides clear, step-by-step instructions on implementing the discussed strategies. Greg Crabtree includes practical tools and templates, along with real-world examples, making it straightforward to apply these concepts to your business. Start by focusing on one of the four key business metrics and gradually expand your implementation as you see positive results.

Elevate Your Next Event with Greg Crabtree

Whether it’s a keynote speech, a workshop, or a training session, Greg Crabtree provides powerful insights that equip business leaders to master their finances and drive growth.

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